Logo Creation

This is a re-design of South Paw Mobile Pet Grooming, a fictional business that offers luxurious pet grooming services. Throughout the re-design process, the emphasis was placed on three key elements: elegance, pamper, and a necklace. The logo was meticulously crafted in Illustrator, while additional elements were skillfully created in Photoshop or InDesign, ensuring a cohesive and visually appealing outcome.

In June 2023, I embarked on an enriching study-abroad journey to Scotland. During this adventure, our group was assigned a captivating task: to discover an item or concept that could be brought from the United States to enhance the Scottish experience, or vice versa.

With my creative skills at the forefront, I was entrusted with the responsibility of crafting a distinctive logo for this intriguing project. Through thoughtful design choices, I aimed to capture the essence of cross-cultural exchange and create a visual identity that would unite the best of both nations.

Logo Design: Scotland Project

Mara's Wine: Rooster Beverage Co.

This captivating project was part of a class assignment, where my objective was to create a unique wine with a delightful seasonal flavor, tailored specifically for women. The wine, known as Mara's, was designed to be Biodynamic, meaning it would be produced from plants cultivated in harmony with the lunar cycle, the sun, and the planets. To symbolize this celestial connection, the compass was chosen as the logo for Mara's. Additionally, the blueberry and lemon layout and colors were carefully selected to resemble the night sky.

Software used to create Illustrator and InDesign.

Logo Redesign

Tasked with designing a captivating logo to represent a company, I chose to focus on NWTC (Northwest Wisconsin Technical College). To embody the evolution of NWTC in meeting the diverse needs of the trades over the years, I decided to incorporate a chameleon into the logo design. The chameleon symbolizes adaptability and flexibility, reflecting how NWTC has consistently adapted to cater to the ever-evolving demands of industries.

The comprehensive brand guideline serves as a valuable resource, providing insights into the proper implementation of the logo across various surfaces, both light and dark. Additionally, it outlines the approved color palette associated with the brand, along with essential guidelines regarding spacing, sizing, and what actions should be avoided to maintain the integrity of the logo. The guideline also includes valuable information on typography and provides examples of how the logo and typography can be effectively combined to enhance the overall branding presence of NWTC.

Programs used to design Illustrator, InDesign, and Photoshop.